Gary has extensive experience in the travel industry spanning over 15 years and has a genuine passion for exploring the globe. Over the years he has lead expeditions remote jungles to photograph endangered species for National Geographic, climbed mountains in Tibet and stayed with Buddhist Monks. As well as this Gary has been at the forefront of developing pioneering study tours and working with industry leaders to develop unique educational experiences for seasoned professionals.
Prior to founding FORTH Representation he ran his own specialist tour operator, Discover China for 7 years before moving to Wendy Wu Tours sister company Inbound China DMC to re-brand and re-position them as a prominent inbound partner.
With extensive Sales and Marketing experience covering long haul hotels and resorts, leisure travel, MICE and the corporate market, he uses his expertise to get positive results for clients. Gary thrives on challenges and has a proven record of delivering new business opportunities to his partners and ensuring long-term success in the UK market.
Marketing & PR Director
Kelly is a marketing and PR specialist with Chartered Institute of Marketing (CIM) Associate (ACIM), and member status (MCIM). Kelly has worked across a broad communications spectrum including advertising, events, direct marketing and PR. In the last decade, Kelly has developed strong relationships with UK travel media for both consumer and trade, generating over $1 million of coverage in the past two years alone.
“Marketing has always been my passion. It allows me to blend the technical aspects of campaigns, the data and the understanding of customers and what they want, with the creative. And it is the creative in which I thrive. Before working with a new travel client, I
need to understand what it is about them that is special and unique, what differentiates them from the crowd and what will ultimately sell them to the customer. From here, their DNA is revealed and key messages begin to emerge.”
Whether it’s producing engaging content in the form of articles, features or blogs, developing mutually beneficial brand partnerships, arranging press trips or securing, quality and consistent press coverage, Kelly will work with you to plan and implement a cohesive marketing strategy that resonates with your target audience.
Anne-Marie comes with over 20 years’ experience in travel P.R. both in-house and freelance. A previous valued member of the major tour operator Kuoni for over 12 years, Anne-Marie boasts excellent relationships with travel and lifestyle media contacts across national, regional, magazines, trade and online.
Creating integrated, holistic PR campaigns that complement our clients marketing objectives, makes Anne-Marie a much valued member of the FORTH Representation team.
“With the wide range of experience that I bring to the table, I will tailor make a PR programme precisely suited to your needs. I will ensure this is integrated with your wider marketing and social media programmes. I will also ensure that it helps support your marketing objectives and build brand awareness".
A programme would be developed to encompass ‘the basics’ and I am also able to assist with more strategic advice, with potential activity including: Creation of press packs, writing and issuing press releases and ongoing news stories, media visits, reviews, media meetings with consumer and trade media, developing industry contacts, communications advice, brainstorming, event management and crisis management”.
Robin comes with more than 25 years’ experience in the long-haul travel industry gained working for the market leaders in travel. His extensive tour operator understanding gives him an insight into what is needed when developing products in the UK market. After making the change to representation he has worked for a number of years with complex and emerging destinations representing national tourism boards. It is this insight into how operators work that assists with introducing destinations and products to the right people at the right time.
Over the years Robin has worked with a diverse range of clients ranging from hotel groups, island resorts and tourism boards, Robin has a thorough understanding of the what is required to establish a new client in the market and believes building and maintaining relationships is vital to long term success. He brings an extensive network of contacts in the industry and a genuine passion for all things travel as well as having a vast wealth of destination knowledge to draw on.