Gary has more than 15 years’ experience in the travel industry and is the Founder of FORTH Representation.
A colourful work experience over the years has found Gary trekking through jungle canopies photographing endangered monkeys with National Geographic, to climbing mountains in Tibet to stay with Buddhist Monks. Gary has been at the forefront of developing pioneering study tours, working with industry leaders to develop one-of-a-kind educational experiences for seasoned professionals.
Previous owner of specialist tour operator Discover China, Gary was also responsible for
re-branding and re-positioning Wendy Wu Tours sister company ‘Inbound China DMC’.
Sales and Marketing experience with hotels in the UAE across Leisure, MICE and Corporate segments have in turn developed his travel industry experience even further. Ultimately driven by creating new business opportunities and delivering first class service levels for all clients, Gary currently looks after Asia DMC and Ceylon Roots DMC, helping both suppliers achieve long term success in the UK & Ireland.
Marketing & PR Director
Kelly is a marketing and PR specialist with Chartered Institute of Marketing (CIM) Associate (ACIM), and member status (MCIM). Kelly has worked across a broad communications spectrum including advertising, events, direct marketing and PR. In the last decade, Kelly has developed strong relationships with UK travel media for both consumer and trade, generating over $1 million of coverage in the past two years alone.
“Marketing has always been my passion. It allows me to blend the technical aspects of campaigns, the data and the understanding of customers and what they want, with the creative. And it is the creative in which I thrive. Before working with a new travel client, I
need to understand what it is about them that is special and unique, what differentiates them from the crowd and what will ultimately sell them to the customer. From here, their DNA is revealed and key messages begin to emerge.”
Whether it’s producing engaging content in the form of articles, features or blogs, developing mutually beneficial brand partnerships, arranging press trips or securing, quality and consistent press coverage, Kelly will work with you to plan and implement a cohesive marketing strategy that resonates with your target audience.
Anne-Marie comes with over 20 years’ experience in travel P.R. both in-house and freelance. A previous valued member of the major tour operator Kuoni for over 12 years, Anne-Marie boasts excellent relationships with travel and lifestyle media contacts across national, regional, magazines, trade and online.
Creating integrated, holistic PR campaigns that complement our clients marketing objectives, makes Anne-Marie a much valued member of the FORTH Representation team.
“With the wide range of experience that I bring to the table, I will tailor make a PR programme precisely suited to your needs. I will ensure this is integrated with your wider marketing and social media programmes. I will also ensure that it helps support your marketing objectives and build brand awareness".
A programme would be developed to encompass ‘the basics’ and I am also able to assist with more strategic advice, with potential activity including: Creation of press packs, writing and issuing press releases and ongoing news stories, media visits, reviews, media meetings with consumer and trade media, developing industry contacts, communications advice, brainstorming, event management and crisis management”.
Robin comes with more than 25 years’ experience in the long-haul travel industry. His extensive tour operator experience shows a proven track record in developing successful new programmes and management of existing ones. He is an accomplished copywriter and has been lucky enough to work on projects for a host of well-known organisations including MasterCard, The Associated Press and British Telecom (the UK’s leading Telecoms Company).
Whilst at Freedom Destinations Robin was charged with growing the business from what was in effect a single destination tour operator to being a multi destination long haul specialist. Over a 4 year period he developed new programmes to Southern and East Africa, Asia and the South Pacific. This included a complete re write of brochures, website and other collateral.
“Time and money invested in producing captivating collateral which showcases product is vital to grab attention in a crowded and competitive marketplace”!